Twine Phiri
Africa’s Sporting Tycoon
Zimbabwean businessman & football administrator
Former CAPS United owner & president · Former Zimbabwe PSL chairman
Owning a country's biggest football team is not for the weak. In 2003, CAPS United supporters smashed Twine Phiri’s car. They wanted his coach gone. Phiri stood by him.
Public record: Zim Morning PostThe coach was Charles Mhlauri. A year later, CAPS United were champions. The following year, they won again. For the club’s owner and president, those seasons were the beginning of a much wider winning record: becoming president of the country's main football league, securing continent-wide broadcast rights, and furthering opportunities for future generations.
Public record: The StandardThe scale of the work
A club. A league.
A wider stage.
A coach to back. A competition to fund. A continent to reach. Another generation to find.
- Origins–2005ClubCAPS United
He kept building with the coach the crowd wanted gone.
The championship years - 2010–2011LeagueZimbabwe PSL
A champion needed more than a trophy.
The commercial foundations - 2012–2016BroadcastAcross sub-Saharan Africa
Take the competition beyond its stadiums.
The wider stage - 2017–2025DevelopmentSetbacks and rural opportunity
The next chapter began closer to the next player.
The return to the roots
Television / Mobile / Internet
League and cup matchesBefore the trophies, a choice.
Long before the confrontation, Phiri’s attachment to CAPS United began far from the owner’s chair. Growing up in Mbare, he carried kit for club legend Shackman Tauro. He later became a businessman, bought into CAPS in 1999 and took full ownership at the end of 2001.
Taking over meant putting an organisation around the players. In his Sunday Mail account, Phiri described separate responsibilities for finance, marketing and team management. Coaching had its own job; so did the people keeping the club running. He wanted a professional club, not just a team with an owner.
Public record: The Sunday MailOwning the club meant more than watching it. Mhlauri’s own account credits Phiri with helping arrange coaching studies in Germany. Backing a coach included investing in what he could become.
Public record: The StandardThen came the 2–0 defeat by Kambuzuma United at Gwanzura in April 2003 and the confrontation with supporters. Mhlauri headed for the Harare Show Grounds bus stop, intending to leave for Bulawayo. Phiri recalled phoning him, hiring a taxi and finding him shaken. He gave the coach assurances. Mhlauri agreed to stay.
Public record: The Sunday MailThat backing reached into recruitment. Cephas Chimedza later described Phiri and Mhlauri visiting his home together. Their proposal persuaded him to leave rivals Dynamos for CAPS United. The owner was not merely announcing ambition. He was helping convince people to join it.
Public record: The StandardIn 2004, CAPS United won 25 of their 30 league matches and lost only one. The contested appointment had become part of a championship-winning team. Keeping that standard through another season brought a different test: winning once was no longer enough. Mhlauri and his players won the league again in 2005, with Phiri still club president.
Public record: The Standard · The Sunday MailA trophy answers one question: can this team win? Running a club keeps asking others. Who pays for the work? Who develops the next player? And what happens beyond the club’s own gates?
A league cannot live on applause.
The problem was larger at league level. In 2010, Phiri became chairman of Zimbabwe’s Premier Soccer League (PSL), a role he would hold until 2016. He was now responsible for helping a national competition while still leading CAPS United. The championship had no title sponsor. That year’s champions, Motor Action, received no championship prize money, according to The Herald’s later account. Winning the country’s top competition did not guarantee a financial reward.
Public record: The HeraldThe commercial picture began to change in 2011. Castle Lager backed the championship, while Mbada Diamonds announced a US$1 million knockout tournament in September. Club leaders welcomed the investment. Phiri saw an incentive for players and a stronger competition. The Mbada package included a US$150,000 subsidy towards the winners’ participation in African competition, alongside the US$75,000 first prize.
Public record: Chronicle · The ZimbabweanThat distinction matters. A trophy could qualify a club to travel. A funded trip could help it actually get there. Sponsorship was not decoration around the football. It helped connect achievement with the opportunity that was supposed to follow.
But money was only one part of the next step. The league also needed more people to see what its clubs could do.
Let the continent watch.
In September 2012, the Zimbabwe PSL and SuperSport announced broadcast rights covering the rest of that season and the 2013–2017 seasons. League and cup matches could reach audiences across sub-Saharan Africa and adjacent islands through television, mobile and internet platforms.
Public record: iSportConnectSecuring SuperSport had been an objective of Phiri’s management committee. He explained the ambition in commercial terms: wider visibility could help the league market its football beyond Zimbabwe and attract more sponsors. The broadcaster brought a route to the audience; commercial partners could help support the clubs and players the audience came to watch. The game did not have to become something else. It needed a larger stage.
Public record: The HeraldBy 2014, Delta Beverages announced a three-year US$3.6 million football sponsorship package. Its marketing executive credited the work of Phiri and PSL chief executive Kennedy Ndebele. The annual commitment had doubled to US$1.2 million.
Public record: NewZimbabweWhen Phiri announced his departure in 2016, coverage identified Castle Lager and SuperSport among the achievements of his tenure. His work had moved from backing one club to helping build the commercial platform around a national competition.
Public record: Soccer24The game was not finished with him.
The story did not become an uninterrupted ascent. In a 2017 interview, Phiri said his refrigeration and air-conditioning company, TwinCon, had shrunk from 32 full-time workers to nine. He had financed CAPS from business income and savings, but attributed the downturn to the wider economy. Football success had not made his business invulnerable.
Public record: The Standard / NewsDayIn April 2023, he and business partner Rueben Mataka launched Twinmat Sports Academy in rural Gwanda. Four local teams competed at Bethel Village, and junior coaches attended to identify players. Phiri spoke of the talent he believed rural communities held. The launch report recalled his earlier discovery of goalkeeper Energy Murambadoro in Gokwe. This time, organised competition and the coaches were coming closer to players who had not yet reached a professional club.
Public record: H-MetroIn January 2025, he launched his campaign for the Zimbabwe Football Association (ZIFA) presidency in Harare. Grassroots development remained part of his agenda, alongside corporate governance and digital administration. His proposals linked easier access to information and transparent use of funds with the trust needed to attract sponsors. The concern that had followed him from the club to the league was now being argued at national level: how to give people, and the game around them, a better chance to progress.
Public record: Zim Morning Post · The Standard · The Observer ZimThe boy who once travelled with CAPS United had become a man taking organised football closer to another generation. That is the connection across the career: not just entering the game, but taking responsibility for what lets other people enter it.
Selected public record
Contemporary reporting, interviews and football history.
- From kit-boy to PSL boss
Club leadership, the championship seasons and the route to PSL chairmanship.
- PSL clubs hail Mbada sponsorship
The US$1 million tournament announcement and the perspectives of clubs and sponsors.
- SuperSport to air Zimbabwe Premier Soccer League
The broadcast agreement’s term, platforms and geographical scope.
- PSL, SuperSport seal six-year deal
The joint announcement and the league management committee’s commercial objectives.
- Twine Phiri says it’s time to go
Contemporary reporting on his departure from league leadership and its sponsorship record.
- Twine Phiri launches academy
The launch of Twinmat Sports Academy in rural Gwanda with Rueben Mataka.
- Phiri vows to revive Zim football, declares: ‘I am in for a fight’
The Harare campaign launch and stated priorities for grassroots football, sponsorship and growth.
- I will revamp ZIFA, all systems to be digitalized
The January 2025 campaign and proposed corporate governance reforms.
- Mhlauri opens up on coaching career, poultry business
Mhlauri’s coaching development and the championship years.
- Chimedza bares soul on career, future plans
Chimedza’s recruitment and CAPS United’s championship record.
- TEN MILLION DOLLARS: Sponsors continue to flock into local Premiership corner
The prize-money gap and league sponsorship context.
- Mbada unveil US$1m tournament
The Mbada package, prize money and African competition support.
- Darkest hour is just before dawn: Twine Phiri
TwinCon’s business setback and Phiri’s account of funding CAPS.
- Delta doubles PSL sponsorship to US$2.1 million
Delta’s three-year football commitment and recognition of the league leadership.
- The Standard, 5 January 2025
The Harare campaign launch and grassroots and governance proposals.